Data · Methodology

Original DataMethodology & Definitions

Explains the data sources, statistical definitions, manual verification principles, and no-fabrication boundaries used by SeaSight GEO in GEO trend reports, AI search observations, and backend metrics.

Data Methodology · Data Integrity

SeaSight GEO's reports and backend metrics adhere to the principle of "explainable, traceable, no disguising." All public reports, trend judgments, and case reviews distinguish between public search results, client-authorized samples, proprietary test sets, and manual verification conclusions, avoiding packaging unverifiable AI outputs as facts.

Data Source Tiers

Source TypePurposeDefinition Notes
Public Search ResultsObserve visible pages and citation sources in AI search / traditional searchOnly records publicly accessible, re-examinable pages and result formats
Client-Authorized Monitoring SamplesAnalyze brand mentions, citation domains, sentiment, and competitive gapsAggregated only within authorized client scope; no disclosure of sensitive business data
SeaSight GEO Proprietary Test SetTrack how B2B procurement questions evolve in answers across different AI enginesUses a fixed question set, recording time, engine, question type, and result summary
Manual VerificationDetermine whether citations are genuine, sentiment is accurate, and pages are suitable for citationManual spot-checks on key conclusions to prevent automated misjudgment

How to Understand Core Metrics

AI Visibility

Measures whether a brand appears in AI search answers, citation results, or related sources. It is not a traditional ranking, nor website traffic — it is whether AI "sees and understands" the brand.

Citation Domain

Refers to the information source domains cited or relied upon in AI results. Official websites, encyclopedias, media, industry directories, and Q&A platforms can all become citation domains. The more stable the citation domain, the easier it is for AI to build trust in a brand entity.

Sentiment

Used to explain the tone when a brand is mentioned in AI/search results: positive, neutral, or negative. It is not a customer satisfaction survey, but rather a signal of external information context.

Mention Type

Used to distinguish whether a brand appears as a supplier, product source, case study, definition, comparison target, or ordinary web result. It answers "in what capacity is it mentioned," not "is the attitude good or bad."

What We Don't Do

Why This Matters for GEO

The long-term value of GEO lies not in producing more pages, but in enabling AI to consistently cite trustworthy content. Clear data definitions help search engines, AI models, and potential customers determine: where these conclusions come from, what scenarios they apply to, and whether they are worth citing.

Related Reading

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