The four-phase roadmap
Phase 1 · Diagnose
Measure current layer health with the AI Visibility Audit; locate the biggest gap.
Phase 2 · Foundation
Build entity authority & knowledge graph (Layers 1–2); structure certs/capacity.
Phase 3 · Content
Produce citation assets from the AI buyer-question library (Layers 3–4).
Phase 4 · Convert
Build the conversion loop and monitor Benchmark continuously (Layer 5).
Phase checklists (excerpt)
- Diagnose: run audit, export citation rate, circle 3 weakest layers.
- Foundation: consistent NAP, add Schema, third-party proof, internal-link rework.
- Content: ship N question-library-driven citable pages/month, add FAQPage.
- Convert: dedicated landing + UTM, lead tracking, deal-case feedback.
Resources
Throughout, lean on the SeaSight GEO Framework™, AI Buyer Question library, B2B GEO Benchmark, and the AI Visibility Audit. Roll out quarterly, reviewing against Benchmark each quarter.
FAQ
How long until the roadmap shows results?
Entity and graph (Phases 1–2) usually show crawling/citation gains in 1–2 months; content and conversion (Phases 3–4) stabilise visibility in 3–6 months. Continuous monitoring is key.
Can a tiny team run the full roadmap?
Yes — run a minimum viable version per phase: diagnose and found first (low cost, high return), content in small question-library steps, and a minimal conversion loop.
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